Ballena
Industry
Fine Dining Restaurant
Location
Los Cabos, Mexico
Timeline
7 Weeks
Services
Restaurant Website • Events & Gallery • Paid Media • Gift Card Flows
The Problem
Ballena — a sea-and-desert fine dining destination in San José del Cabo — needed a web presence that felt as natural as the landscape: reservations, events, and the Grupo Hunan story in one cohesive experience.
The Strategy
We built an atmosphere-first site with menu, gallery, and events flows — then ran Instagram and Meta campaigns targeting Cabo visitors and special-occasion diners to fill tables and event bookings.
The System
Fine dining web experience with reservation CTAs, gift cards, events showcase, and paid social driving covers and private dining inquiries.
What We Built
Atmosphere Site
Sea-and-desert visual narrative with menu and gallery.
Events & Gatherings
Private dining and group booking flows beyond the table.
Social Ad Engine
Instagram-first campaigns for tourists and local occasion dining.
The Impact
+44%
Reservation requests online
3.9x
ROAS on dining campaigns
+31%
Event inquiry volume
Paid Media
Filling tables from social
Channels
Meta Ads · Instagram · Google Local
Campaigns
Tourist geo-targeting, occasion dining, and event promotion
3.9x
ROAS
$12K / quarter
Ad Spend
$28
CPA
Campaign Highlights
- Weekend brunch campaigns hit 4.6x ROAS during peak season
- Event ads generated 23 private dining bookings in 60 days
- Gift card promo drove $14K in pre-paid revenue